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Why the Green Housewives would rather not swim with Sharks

4/3/2014

2 Comments

 
Picture
The picture above isn't a photo of Krystal or myself...or anyone we know.  What it is a picture of, however, is people in a shark cage.  Why in the world would I post this picture might you ask??  Well, on a very regular basis we get told "You should go on that show...what's it called???"  Me... "Shark Tank?"  "Yes, that's it.  Your products would do so good on that show."  And they are right.  Our products are unbelievable... yes, we are SUPER charming....and funny and would get great ratings...  However, we are a small local hometown business, and we'd like to stay that way. 

Think about all those people who go on shark tank...they want hundreds of thousands of dollars, give up a huge % of their company and then someone else tells them how and what to do...more or less.  Their products then are MASS MARKETED.  Seems like a good idea, right?  It should bring in lots more $$...right?  Well...you know what....we aren't in this for the money.  Yes, you heard that correctly.  We like to tell people we are one step away from being a not-for-profit. LOL.  Did you know that we have donated hundreds of dollars to things like Relay For Life and the Tornado Relief in Oklahoma?  We donate Gift Certificates and Baskets for every single silent auction we have ever been asked to.  Why?  Because we can...because we love what we do...and because we care.  Again, this year we will be partnering up with the Chesterton Tribune for a Cure to help raise funds for Relay for Life.  Look for that in May!

"Wouldn't it be great if your products were in Target?"  Um, no...not really.  Because then, we can't be personable like we are.  At shows, it's wonderful when we see familiar faces coming to our booth.  Warms the heart! Right now, every single product that touches your skin, or gets used in your home was hand made lovingly by Krystal or myself.  If we were to be in ....say Target, Krystal and I would need more hands....hands that aren't ours.  Hands that might not put that extra bit of love into each and every container we sell.  With a small business like ours you get that feeling of knowing someone made that product for YOU.  If we were in Meijer...or another box store, we'd have to mass produce...there goes the no preservatives...sure there are some "safer alternatives"...but we like our things as clean, fresh and natural as they can possibly be.

We are carried in a small local business shop, called Chelle's.  It's less than a mile from my home.  Either Krystal or myself pop in every week...or more.  It's nice to know that we can stop in and see our stuff on the shelf.  Add to it when we need to....answer questions for customers in the shop.  We are small and personable.  We love it!

For us, it's not about the bottom line.  It's not about how can we profit more and do less.   It's about helping people live more natural lives.  Putting things on your family's skin that you know won't harm them.  It's about making relationships with our customers and knowing we are here to answer every question you have.  It's about YOU.

And that my friends....is why we would prefer not to swim in the Ocean.  We are much too happy with our pond! 

~Christine

2 Comments
Chris Werner link
4/3/2014 08:54:54 am

This is very good that you know what you want to do. It is also great to hear that you realize that "Shark Tank Success" means giving up a huge piece of equity in your company and giving up control. On the other hand, there are other ways to grow while still maintaining control and keeping true to your philosophy. I wish you continued success.

Reply
Christine
4/3/2014 09:21:17 am

Thanks Chris. We hope to grow in just the way you mention. Striving to never be a sell out and stay true to what we believe and always remember why we started!

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